Thank you for previewing The Eastern
Shore Real Estate News. This ezine is a FREE newsletter
offering information on current Real Estate Internet marketing trends
to Real Estate professionals on the Eastern Shore of Maryland and
This ezine contains ideas on new
marketing techniques, statistics on current Internet marketing trends
in Real Estate and helpful information on how to boost your current
marketing plan. It includes articles from Real Estate
professionals and local agents.
- New Listings added to
House for Sale Eastern Shore
- Lowershorehome.com is launched - new Real Estate Site
- Internet Marketing vs. Print Advertising by Mindie Burgoyne
- The Sorry State of Internet Listings - by Blanche Evans of
- New Real Estate Agent and Agency websites launched
- Are You Taking Care of Your Golden Geese? - by Wanda Loskot
House for Sale Eastern Shore is a web
directory that features properties for sale on the Eastern Shore.
Each property has a 5 page website highlighting the building, lot,
area, special features and contact information of Listing agent and
Brokerage. Listing agents use this directory as a supplement to
advertising. The following three properties were added this
Snow Hill Inn Bed and Breakfast
- Snow Hill, MD
Listing Agent - Walt Taraila -
Weichert Realty; Buyers Choice, Ocean City, MD
- Crisfield, MD
Listing Agent Bobbi Tawes -
Wilson Realty, Crisfield, MD
John Walter Smith House
- Snow Hill, MD
Listing Agent - Hursey Porter
- Long and Foster, Salisbury, MD
All listings for
House for Sale Eastern Shore
website can be viewed at:
site is launched
Lower Shore Homes - A sister
site to HouseForSaleEasternShore.com has been launched. It
includes the same properties but the new domain name allows for a
shorter Web Address and more opportunities to be found in the major
Agents and owners who purchase a
Sale Website will have their property listed under BOTH
Lower Shore Homes can be viewed at
LISTING YOUR PROPERTY ON THE HOUSE FOR SALE
EASTERN SHORE WEBSITE? Your listing will have its own 5 page website
with images, room specifications, detailed description of special
Cost is $299.
Name and photo of listing agent along with broker's logo will also be pictured.
See House For
Sales Websites for more
|Are You Feeding the
"CAT" or the "LION"?- by Mindie Burgoyne
BURGOYNE - Marketing Consultant and Owner of
Lowershore.net, and Internet Marketing Company in rural Maryland.
This article compares the cost and
results of space advertising and Internet marketing for Real Estate
A recent study profiled INTERNET
USERS and produced the following demographics:
Average income is $52,500
Income exceeding $50,000 = 42%
Income less than $25,000 = 18%
Users 40 years old and older = 36%
Percentage with college degrees = 50%
Percentage married = 41%
Percentage using the Internet daily = 88%
Combine these statistics with those of the recent study on home buyers
done by National Association of Realtors.
96% of all home buyers in America will use the Internet to look for
18% will use the internet to find a real estate agent.
Even though these statistics compel a person to believe that the
majority of a Realtor's marketing efforts should be through the
Internet, real estate agents still don't get it. They will dump
hundreds of dollars into space advertising (print media) that show one
to ten properties (with no web or email address) that produce little
Nine out of ten real estate agents when asked why they continue to
invest in this type of marketing that produces a small return will
reply, "We do it for the client."
Do "what" for the client?
Many home sellers are getting smarter about the Internet and will
wonder what you as an agent provide in the way of internet marketing.
What if you could provide printed material to every client that stated
ABC Realty markets your property on the Internet in the following
|Listing on the Local MLS website|
|Listing on Realtor.com (over
60,000 visitors per day)|
|The ABC Real estate website will
feature links to your property (12,000 hits per day and 900 visitors
|Email marketing to over 10,000
targeted individuals who requested to be updated on local property
|Special dedicated website
featuring your property with numerous photo images and long
descriptions listed in two real estate directories that receive
12,000 hits per month (fee).|
|Virtual on line tour of your
property with inbound links from all the above mentioned websites.
Virtual tours also list your property in Yahoo Virtual Tours and
homeseekers.com exposing your property to over 100,000 potential
home buyers. (fee).|
|Complimentary House for Sale
Flyers available to be handed out in our office and on the property
site with web address and virtual tour of your listing.|
What would the cost be to you – the agent – in providing ALL the above
mentioned Internet marketing?
Local MLS and Realtor.com – your membership fee and agent package
Real Estate Website -
$599 - $799 (from lowershore.net)
Email marketing – FREE
Dedicated website on listed property $299, FREE hosting, unlimited
Virtual Tour - $200 one time fee. $29 per month for unlimited tours
and NO extra equipment needed.
House for Sale Flyer – FREE
Total cost (if you have none of the above in place already) $1027 plus
membership to the MLS group and Realtor.com. The Real Estate website,
Virtual Tour and MLS listing fees are one time fees that are used for
multiple purposes and multiple clients.
The House For Sale website is
the only additional – per property – fee.
Marketing Real Estate on the Internet
an affordable investment with
Internet marketing is relatively inexpensive in the world of Real
Estate with exponential return when done properly. The POWER lies in
using ALL the Internet resources together with a specific strategy, not picking one or two.
When considering that property on the Eastern Shore is especially
desirable to "out-of-town" buyers, Internet marketing is CRUCIAL.
Space advertising in outside metropolitan areas is extremely expensive
and still only targets one outside area per ad. The Internet spans the
entire globe, gives more information, costs less and targets a buying
audience that is hungry to buy what you are selling.
Internet marketing also makes your current print advertising MORE
powerful. Imagine potential buyers looking at your one inch property
picture with four line description in a miniscule font size. Their
interest is piqued. At the end of the ad is a web address where they
can find out more details on that property. It's a natural progression
to encourage them to look for more info... and they will. You will
increase the power of your print advertising and return on your
marketing investment ten times over.
Websites for Realtors and individual
agents custom designed to draw traffic, build relationships and gain
top placement in search engines. Agent sites start at $299.
Call Lowershore.net for more information 410.623.2193, or
visit us on the
web to learn more.
|The Sorry State of
Internet Listings - by Blanche Evans
ARTICLE BY BLANCHE EVANS - Publisher
Agent News and the Associate Editor
In this article, Blanche reveals
the lack of successful Internet marketing practices by Real Estate
Professionals, and the opportunities available through Internet
"It's obvious that homebuyers are
using the Internet to preview homes. Buyers told the NAR that the
two features they look for in a real estate Web site are photos and
property information. Seventy-eight percent found photos useful, and
77 percent found property information useful. Forty-seven percent of
buyers found virtual tours to be useful. So useful in fact, that the
buyers took action - 72 percent actually drove by or looked at a
home they found online, 46 percent walked through the home, and 18
percent found an agent online. While it isn't spelled out in the
survey, it is safe to say that most or at least a large percentage
of those lucky agents were found because of online listings.
And how is the real estate industry responding? By putting up
lousy-looking listings with as little information to move the sale
along as possible. ..."
article go to:
|New Broker and Agent
Websites Launched on the Lower Shore
in Crisfield, Maryland
is a woman owned, full service real estate brokerage in Crisfield.
Broker, Cindy Stevens has over 25 years experience in real estate
and is a licensed appraiser. Wilson Realty's services include
home sales, commercial property sales, condominium sales, waterfront
property and waterfront home sales as well as rental management.
Call Wilson Realty if you're looking for property or homes for sale
in Somerset County, MD. Visit the
website at http://www.wilsonrealty.com.
of Weichert Realtors in Crisfield can offer full service on listing
property or being your buyer's agent. Cindy has numerous
listings for single family homes, historic homes, waterfront houses
and property as well as condominiums on Crisfield's waterfront.
Call Cindy today for information on buying or selling property on
the Eastern Shore.
Visit the Cindy Freeman website at
Agency website to be launched ...
- Pocomoke City, MD
For more on Real Estate websites,
Lowershore.net's Real Estate page.
|Are You Taking Care of
Your Golden Geese? - by Wanda Loskot
WANDA LOSKOT - former Top Real Estate Broker turned business
trainer; owner of SaneMarketing.com
In this article
Wanda discusses "Growing your business by REFERRALS" and expanding
your referral base by building trust through affirming those who give
you agree that "by referrals" is one of the best ways of growing
business - no money thrown away on advertising that doesn't work and
no time wasted to convince strangers to do business with you. The
referred leads are presold - because trust and confidence exist, at
least to some degree. It boils down to getting more of that good
thing - leads, right?
One of the best ways to get more leads is to focus on those who send
you referrals already and to encourage them to do it more often. So,
how are you doing in the department of rewarding your sources for
referring you in the first place?
Most business people provide a referral reward or even some kind of
fee to people helping them to obtain a lead that ends with a sale.
Additionally some make it a standard practice to refer the source to
their own potential clients when the opportunity arises. Some people
have even different rewards for different types of leads. One thing
is to mention your name - another is to insist that prospect
contacts you. And another thing is to assist during the process of
most common -- and the biggest -- mistake business people do in this
area is rewarding contacts only for leads that result in closed
article go to:
"To us, our house was not unsentient
matter - it had a heart, and a soul .. it was of us, and we were in
its confidence and lived in its grace and in the peace of its
benediction. We never came from an absence that its face did not
light up and speak out its eloquent welcome - and we could not enter
Mark Twain, 1897
Got a question or comment? We welcome your feedback.
direct all comments and questions to Mindie at
Real Estate - Tips and Trends
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This newsletter is copyrighted
by lowershore.net 2004, 2006. All Rights Reserved.
Text from Wanda
Loskot article copyrighted by Wanda Loskot
and Sources Connection,