Eastern Shore Real Estate News
Internet Marketing Tips and Real Estate Trends on the Shore
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House For Sale Eastern Shore hits
New York Times
- Common Mistakes in building Real Estate Websites
- A Few Words from Ed Smith of Ed Smith Real Estate School
- New Real Estate Agent and Agency websites launched
- How to get more Leads from your Website - by Wanda Loskot
House For Sale Eastern Shore is a web
directory that features properties for sale on the Eastern Shore in a
Each property has a 5 page website highlighting the building, lot,
area, special features and contact information of Listing agent and
Brokerage. Listing agents use this directory as a supplement to
In the March 5th issue of the New York
Times, editorial review columnist and consistent contributor to the
Times Real Estate section, Bethany Lyttle did a review on "pocket
doors." Seven houses across America were highlighted, including
Trinity Parsonage, listed by Chesapeake Realty in Marion Station,
Lyttle found the information on Trinity Parsonage's pocket doors by
property pocket doors" in the google.com search engine.
The HouseForSaleEasternShore.com website was NUMBER 1 in the search
results. She gathered information needed for the pocket door
review from the site and featured both the property and the
HouseForSaleEasternShore.com website in the review.
excerpt of the review on the Parsonage reads as follows:
Marion Station, Md.
Built in 1900
as a parsonage, this 2,980-square-foot house has original oak
paneled pocket doors between the foyer and the parlor. The house has
oak moldings, three fireplaces, central cooling, heart pine floors,
a walk-in pantry, two bathrooms and a sun room with a vaulted
ceiling. It is minutes away from three state parks, sailing,
swimming, golfing, crabbing and fishing on the Eastern Shore of
Maryland. There is a detached two-car garage. Agent: Bob Heim,
House For Sale Eastern Shore
Full review can be
You must create a FREE logon account with the
NY Times to read the review.
On March 5 - the day the article premiered in the NY Times,
Lowershore.net received over 22,000 hits on the HouseForSale website.
Record numbers of visitors from all over the US have hit the site in
the subsequent 3 days, giving huge exposure to not only Trinity
Parsonage, but to the other properties listed on the site as well.
to listing agent, Bob Heim and
Chesapeake Realty of Crisfield.
When asked if the NY Times review had any impact at Chesapeake Realty,
Mr. Heim responded, "The phone has been ringing off the hook."
House For Sale Eastern Shore
Site can be
Common Mistakes in Building Real Estate Web Sites
What do visitors
want when they pull up a Real Estate Web Site? Lowershore.net
has been conducting an online poll of visitors to Real Estate web
sites and discovered that there are common flaws in Agent sites and
Broker sites that frustrate visitors and cause them to click
elsewhere. Below are several frustrations frequently mentioned
- Listings are not prominent or not available at all.
Visitors responded overwhelmingly
that their top priority is PROPERTY LISTINGS. It is the number
one reason why they visit real estate web sites. Often times
listings or available properties aren't on the site at all, or the
link is buried in an abundance of "fluff" that doesn't interest the
- Listings aren't up to date.
Many visitors commented that when
they do find listings on the site and pursue further information,
they discover the listing has either expired or the property has
- No prominent Email link.
Why have a website if you don't have
an email link? Lowershore.net checked this out and found 10
real estate web sites on the Lower Shore (including Virginia) that
either had no prominent email link or had a "forms only" link, or
worse yet had an email link that was returned due to an expired or
incorrect email address.
- Too long in load time.
There is a glut of real estate
websites on the internet. When a site takes too long to load,
visitors get frustrated and click elsewhere - exception applies when
the visitor is specifically looking for a particular agent or
broker... It appears from the poll results that those visitors will
wait for the site to load if they are searching for a specific
- Too much on the site - or difficulty in navigation.
Some visitors (about 14%) indicated
that real estate web sites often have too much information,
especially on the home page. It is difficult to sift through,
especially if they've come to the site searching for one specific
When asked "what do you want to find
on a real estate web site", the top 3 preferences were:
- Property for Sale Listings (96%)
- Information on the Area or Community (86%)
- Virtual Tour (72%)
Internet Poll specifics: 842
responses taken in 6 weeks. All responses were placed on line.
Respondant's IP addresses originated in the following areas:
Lower Eastern Shore (58 %), Mid-Atlantic States - NY, NJ, PA, VA, DE
(22 %), Other (30%).
LISTING YOUR PROPERTY ON THE HOUSE FOR SALE
EASTERN SHORE WEBSITE? Your listing will have its own 5 page website
with images, room specifications, detailed description of special
Cost is $299.
Name and photo of listing agent along with broker's logo will also be pictured.
http://www.lowershore.net/houseforsalewebs.htm for more
An few words
from ED SMITH
of Ed Smith Real Estate School in Ocean City, MD
INTERVIEW WITH ED SMITH of
Ed Smith Real Estate School,
BURGOYNE - Marketing Consultant and Owner of
Ed Smith, the founder of
Ed Smith Real Estate School,
in Ocean City, Maryland - has over 35 years experience in Real
Estate and 30 years experience in teaching, serving as an instructor
at both Salisbury University and the University of Maryland Eastern
Shore. Ed was the first President of the Ocean City, a former
President of the Greater Ocean City Coastal Association of Realtors.
and a past Director of the Maryland Association of Realtors.
The question asked of Mr. Smith
for comment in this interview was ...
'How important is it for a Real Estate Agent to have a website?"
quoting Ed Smith ...
If an Agent doesn't have a website,
[he or she] has already decided to quit the business - not consciously
perhaps - but that will be the result.
Property buyers no go "on-line" FIRST
- both local buyers and distant buyers.
It's understood in the Real Estate
business that people tend to pick the agent they first physically
meet. It used to be that potential property buyers and sellers
walked into a local real estate office, and that's where they met the
agent. Now they go to the WEB.
The average person looking to buy
something looks on line first. Realtor.com is now quoting
TRILLIONS of minutes used by visitors to their site. It only
makes sense that a Real Estate Agent should have a presence on the web
in order to compete.
If you're going to stay in the [Real
Estate] business, a web page or even a "bad web page" obtained sooner
is better than the web site you're going to get later.
Please visit the
Ed Smith Real Estate School website
Websites for Realtors and individual
agents custom designed to draw traffic, build relationships and gain
top placement in search engines. Agent sites start at $299.
Call Lowershore.net for more information 410.623.2193, or
visit us on the
web to learn more.
|The Sorry State of
Internet Listings - by Blanche Evans
ARTICLE BY BLANCHE EVANS - Publisher
Agent News and the Associate Editor
In this article, Blanche reveals
the lack of successful Internet marketing practices by Real Estate
Professionals, and the opportunities available through Internet
|New Broker and Agent
Websites Launched on the Lower Shore
in Pocomoke City, Maryland
launched their website in March.
Hall Realty is a
full service Real Estate Brokerage serving Pocomoke City and Worcester
and Somerset Counties in Maryland and Accomack County in Virginia.
Five dedicated agent and C.D. Hall, the agencies Broker are ready to
help you find, buy or sell property on the Lower Eastern Shore.
Visit their site at
in Crisfield, Maryland
launched their website in 2002, but Lowershore.net has revamped it and
is now hosting and marketing the site.
One of the
longest, continually operational Real Estate firms in Crisfield and on
the Lower Eastern Shore - Wilson Realty has been serving Somerset
County for over 35 years. Family owned with competent, friendly,
knowledgeable staff, Wilson Realty can help your find the property
that's right for you. Vacation rentals and property management are
also services provided by Wilson Realty
Visit their site at
of Weichert Realtors, Inc. in Crisfield, Maryland has launched his new
Agent site. Juergen's site features property listings, a bit
about the Lower Shore and Crisfield area, as well as full contact
information. It also includes an inter-active forum where visitors can ask any real estate question
directly from the web page.
Visit Juergen's site at
Agency website to be launched next
- Pocomoke City, MD
For more on Real Estate websites,
Lowershore.net's Real Estate page.
|Are You Taking Care of
Your Golden Geese? - by Wanda Loskot
WANDA LOSKOT - former Top Real Estate Broker turned business
trainer; owner of SaneMarketing.com
In this article
Wanda discusses "Growing your business by REFERRALS" and expanding
your referral base by building trust through affirming those who give
"To us, our house was not unsentient
matter - it had a heart, and a soul .. it was of us, and we were in
its confidence and lived in its grace and in the peace of its
benediction. We never came from an absence that its face did not
light up and speak out its eloquent welcome - and we could not enter
Mark Twain, 1897
Got a question or comment? We welcome your feedback.
direct all comments and questions to Mindie at
Real Estate - Tips and Trends
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This newsletter is copyrighted
by lowershore.net 2004. All Rights Reserved.
Text from Wanda
Loskot article copyrighted by Wanda Loskot
and Sources Connection,